Blogging in e-commerce 7 mistakes to avoid at all costs on your site

Blogging in e-commerce: 7 mistakes to avoid at all costs on your site

Blogging in e-commerce is an effective way to communicate with a rich and varied audience. Millions of articles are published every day by private individuals or by companies that use them as a marketing tool to improve their natural referencing. However, in order to attract the interest of prospects and build loyalty, the blogger must choose his or her themes wisely and avoid at all costs certain mistakes that can be harmful.

Blogging, a tool of influence for e-commerce enthusiasts

Blogging was born from the desire to inform and spread new ideas. Changing your environment is no longer the prerogative of traditional media. With a computer and an idea to convey, Everyone can become an important influencer and make themselves useful. If you run an e-commerce business or have a physical business with a sales website, you may be wondering if adding a blog to your e-commerce site would be of any use.

Many blogs are created every day to share a knowledge, a passion or promote a concept. Others like Julien Foussard’s help you to discover many secrets to perfect your digital entrepreneur path. But, if the blogosphere seems to be an easily accessible environment where there is a certain amount of regulatory uncertainty, certain common mistakes can nevertheless hinder the publication of posts.

Not having a regular rhythm of publication

In the world of blogging as in many other activities, the regularity of the offer maintains the loyalty. The risks of procrastination, laziness or the quest for perfection unfortunately exist and can delay you, but you must know how to get past them. Because when you don’t update your blog regularly, and visitors don’t discover new posts, new ideas or products to buy online every time they log in, they will probably stop visiting your blog. There is no standard rhythm to prescribe, in all cases just don’t let your blog go to waste over a long period of time.

In which case the benefits will be felt in terms of traffic and even earnings for your online affiliate store.

Not having a coherent editorial line

To succeed in blogging, you need consistency. The temptation to blog about everything can compromise your effectiveness. Ideally, any blog should define a basic theme and explore its aspects; except for news blogs which are by nature generalist. The fact of dealing with a multitude of subjects, of talking about several articles to be tested can be an advantage in itself, on the other hand, it can also undermine your credibility.

The objective is to specialize to become a reference in a specific field for example in luxury beauty products or high-tech equipment. Not to mention that it can simplify your SEO and make you appear quickly in the search results. Moreover, a prospect may discover an interesting topic on an e-commerce blog and then decide to subscribe to it, but his mind is then drowned by the variety and inconsistency of the following topics.

Its regularity is no longer guaranteed.

Plagiarize content from other similar blogs

It may seem obvious, but blogging is first and foremost a way to define your identity and your digital footprint. What do you think of such a product ? What do you recommend among the latest trends ? Blogs are used to spread the ideas inherent to their authors and to define their digital identity. Using a blog is also a way to generate attention and trust. Your involvement is therefore taken very seriously by your readers. Avoid deliberately duplicating the contents of other blogs to save time or sometimes even without realizing it.

In addition to possible legal sanctions, your blog may no longer be referenced by search engines or may lose popularity to sites with identical content, but older.

Not offering a newsletter for your blog

The creation of a newsletter allows you to attract and retain your customers in the long term. By using a newsletter, you can interact with your subscribers and improve your traffic on demand. They often contain exclusive information, the latest articles published, commercial or promotional offers and serve to strengthen the link between the blogger and the subscriber.

It is a must-have option for professional or e-commerce blogs. Many tools like MailChimp, Sarbacane, MailJet, SimpleMail, GeniusContact etc. currently allow you to create your own newsletter by judiciously exploiting the collected e-mail addresses.

Neglecting your blog’s SEO

SEO consultants are experts in natural referencing who help you to promote the indexation of your site. The goal is to define a strategy to increase the popularity of your blog through a rigorous choice of keywords and sometimes a restructuring of the site itself. At your level already, it is essential todo extensive documentation on the topics each time to use the appropriate lexical field. For this reason, some bloggers choose to entrust their posts to content marketing experts.

These operate the search for relevant keywords and ensure a better potential for referencing.

Being too self-centered

Blogging is a way to engage in a conversation with your customers. Instead of creating a page that your customers only visit when they shop, or always telling about your own experiences, you can use your blog as a method to continuously engage your customers. There are several ways to achieve this.

For example, if you sell weight loss products, you can share your customers’ success stories. Share interesting and inspiring stories about customer experiences with visuals that build credibility. Strengthen the customer experience by investing in tangible elements.

It can be a video explaining the different ways to use a product, or photos and videos not related to the product, but relevant to your target audience.

Let the blog dethrone product pages

Blogging is used to promote and popularize your products and services. It should not be the main focus of your promotional efforts. Many bloggers prioritize this communication channel so thatIt goes beyond the product pages of the search terms, which confuses readers when they access the blog. In fact, many clicks are directed to your blog by Google instead of your product pages. This is a mistake that comes to undermine your marketing efforts by undermining your content marketing strategy.

It can also happen that the ranking capacity of the product page is exceeded by the blog. That’s why some e-commerce giants prefer to use cobotics placing their blog on a sub-domain to avoid that it overshadows their product pages.

Just as it takes time and a consistent strategy to create a successful e-commerce brand, so does it take time to manage an e-commerce blog properly. Mistakes are common, but as long as you follow industry best practices, you are guaranteed success. It is well worth the effort.

Because the more you blog, the more you make yourself known and the more you generate leads, requests for quotes and finally an increase in sales.