Differences between emotions, feelings and sensations – News-EN

Differences between emotions, feelings and sensations

If in the’Experiential Economics any business strategy must aim to develop the emotional bond with the customer, so it is necessary to clarify this new issue that appears in the business world :

What is the difference between emotion, feeling and sensations ?

It is difficult to find other constraints’It is necessary to explain these concepts even if they are not the same’They are part of our daily life. Society teaches us to hide our sorrows and emotions, which makes the world a better place to live’The education we receive teaches us not to verbalize what affects our sensibilities. We will try to clarify these concepts from the conclusions of the prestigious researcher in neurophysiology Antonio Damasio.


Sensations are impressions produced in people by an external or internal stimulus. When we describe something, we almost always refer to visual perceptions, because language and our vocabulary are better prepared for this. However, when auditory, gustatory, olfactory and tactile sensations are present, we feel fear’communication is much richer, and the emergence of cryptocurrencies.

By introducing textures, frictions, flavors, essences in our language, we create a much more contained atmosphere and encourage empathy with those we want to communicate.

In our world to be connected we can speak of different levels, the first one is that of the corporal sensations that have to do with the senses: which sensation produces us a good food, a bad smell, a strong noise, a marvelous landscape, a pleasant music; ?

Sensation is the perception of a feeling’s sensibilities’An imbalance: cold, heat. They can refer to the physical sphere (for example’The feeling is the perception of an imbalance in the physical sphere (e.g., the feeling of wanting to cry) or in the intellectual sphere (e.g., the feeling of not being able to cope with a situation)’be lost). C’is something bodily that connects with the’emotional.


When we speak of’emotions, we refer to the answer that appears after the perception of a feeling’an imbalance arising from’a sensation.

Emotions are very complex experiences and to express them we usually use a wide variety of terms, in addition to non-verbal language (gestures) and attitudes. To deepen this concept, we must always keep in mind the importance of the emotional connection’spirit that the’It is a fact that man is a social animal par excellence and that the emotions contribute to this social function because they have a function of development’adaptation to the’s environment in which we live.

Emotions come from many sources, neurochemical, physiological, cognitive, etc. The rational part n’does not intervene in the metaverse’s appearance’emotion. C’is a state that occurs suddenly and abruptly, in the form of crises more or less violent and more or less fleeting. If we suddenly see a snake in our path, we automatically feel fear.

Emotions are therefore prelogical, they don’t last long, they pass quickly. C’s generation is the first reaction to a situation, before it is the first reaction to a situation’to be ready to act.

The basic emotions are present in all cultures and in every human being. Human beings react emotionally in the same way to similar stimuli. It should also be noted that’There are facial expressions that are international and denote the same emotions, therefore human emotions are transcultural. In all countries and in all languages, children always cry when Bambi’s mother dies.

D’On the other hand, we can observe how children who are blind or deaf, when they are in the process of learning, feel that they are not aware of their feelings’they feel emotions that show them d’a way very similar to others, have the same facial expression.

At the’s experience as a human being’experience of’An emotion generally implies a set of knowledge, first of all, that we are able to understand’The feelings are the result of our attitudes and beliefs about the world, which we use to evaluate a particular situation and therefore influence the way in which this situation is perceived. Therefore, each individual experiences an emotion of a different kind’a particular way, depending on his previous experiences, learning, character and the concrete situation. Emotions indicate personal inner states, motivations, desires, needs and even goals.

The researcher A. Damasio states the following: Emotions are a complex set of chemical and neural responses that have a distinctive pattern. These responses are produced by the brain when the stimulus is received’It detects a stimulus emotionally competent, that is to say, it detects a stimulus emotionally competent’That is to say, when the’s emotion’It is a fact that an event, real or mentally recalled, triggers an emotion and that the corresponding automatic responses appear.


Feelings are the basis of all emotions’It is important to note that the new model of conscious evaluation that we make of the perception of our body state during an emotional response is a very important one. Damasio insists on the fact that the feelings are conscious, they are mental objects identical to the stimuli that triggered the experiment’emotion (images, sounds, physical perceptions%u2026). The continuation and the’The intensity of this emotional state is due to the cognitive process that follows it, i.e., the cognitive process of the child’That is to say, to the feelings that the person has’it generates, being able to be’to extinguish, to maintain itself or to s’amplify.

The process begins with the triggering of the emotion of sadness’emotion, followed by its evaluation and preparation for the generation of possible feelings.

All of this leads us to deduce that thoughts related to the’Emotions come after that’it began, c’That is, feelings such as sadness come after we are ready to act’The experience of a human being, which has been observed in the body, already presents the repertoire of a commercial offer that generates an emotional bond’bodily actions corresponding to the’emotion of sadness. It is not’is that’The emotion is born spontaneously after having become aware of the sensations (alterations) of our body when it receives the stimulus, that the’emotion becomes feeling. Let’s take an example: a loved one m’offers a gift. L’emotion is born spontaneously from’The process begins with the triggering of a stimulus (the gift), and then comes a primary or automatic evaluation of that stimulus: indifferent, harmful or beneficial (in this example beneficial).

C’This is the moment when we notice that our organism undergoes an alteration (butterflies in the stomach, for example) and that we are not aware of it’That is to say, when we notice that our body undergoes an alteration (butterflies in the stomach, for example) and we are aware of it, we mark what we feel (emotion) with a specific seal, in this case we will have a feeling of surprise, pleasure, joy, satisfaction….


From the contribution seen here, which makes the neurophysiology, new considerations arise to try to understand the concept of the new model of conscious evaluation that we make of the emotion’affairs of the’experience of’purchase applied to the’activity of detail.

All of’First, we see that’The fact that a commercial offer generates an emotional bond is valid at the global level, for all markets, since the generation of an emotional bond is the first reaction to a situation, and the first reaction to a situation is the first reaction to a product’Emotion is transcultural and independent of the socioeconomic level, the discontent and the joy do not recognize the economic strata. D’On the other hand, to generate emotions, it is necessary to generate stimuli and to know and understand the issues related to the behaviors that influence people’You can also use the application to track the location of a person without the need for a password’use or consumption of the’offer that is offered.

But it is important to keep in mind that the’It is important to keep in mind that the generation of stimuli must be continuous and in all moments of the truth of the “Law of Motion”’experiential purchase”:

  • when the need arises’in fact feel and you have to decide where to buy,
  • When you visit the point of sale and then, between the time when you visit the point of sale and the time when you leave, you will be able to see the messages that are exchanged’you leave the premises and
  • the one where the’one must choose a new point of sale.

However, if the’If we rely on the researchers’ conclusions, it is not possible to be sure that the person is not being spied on’It is not so important to create an emotional connection, but rather, the business strategy should be aimed at creating a sentimental connection, because it is the most important thing to do’is what lasts in time. The permanent stimuli should then contribute to amplify the information’emotional state and to transform it into a feeling towards the brand.