What airports can teach about how to get consumers to spend more money

What airports can teach you about how to travel’If you want to get to your gate, you need to get consumers to spend more

Anyone who has spent a few hours in an airport will have noticed one thing. Whoever has been trapped in the’one of these spaces longer than expected will have learned a powerful lesson. Airports are closed spaces in which time seems to pass slowly and which seem to be on the bangs of life’other things.

Airports are the king of’incentive for tourists to spend ?

These are also spaces where the only option to kill the traffic is to have a place where people can go to’Boredom is the key to success’to buy and where almost everything is accepted. C’is a matter of bad luck that the sandwiches in the only cafeteria in your area are sold out (even though many hours of service and many passengers who will pass through the area are still ahead) and it is accepted with resignation that all the prices of things are particularly high.

To this end, it is necessary to’adds the fact that in recent years the busiest airports are becoming more and more like shopping malls. Think about Barajas T4, the’Madrid airport. Once the control of’Once through the gate, the traveler will find stores and other amenities’You can use other stores to waste time buying all sorts of things.

While waiting for the flight, or while you are waiting for the flight, you can’there is time between stops, you end up buying. These are actually the same stores in the city’This is a good thing’is not uncommon, but shopping seems almost the only option for entertainment.

When you don’t, it seems almost impossible not to go through the stores. The design of some airports makes the consumer‘s path end – no matter what’They do – through the shopping and dining area. If you want to get to your gate, you have to get to your gate’first see the whole thing’commercial option.

In recent times, airports and their design have begun to increasingly consider passengers as consumers, and the elements that mark their experience and make them more comfortable (and consume more). One of the trends in the design of airport spaces in recent years is to position green spaces and even open spaces to the outside’inside the airports (even though’(They are in a centralized and very controlled environment).

The biophilic design boom

The paradigm of the closed box that defined the airports in the past gives way to environments that open spaces and gardens. The latest refurbishments and improvements to airports around the world have already begun to take into account the fact that they are not just about the use of plants, but also about the use of wood’they need travelers to feel at home’and that the greener design helps to improve perceptions of the environment.

Biophilic design, a trend in architecture and urbanism that is getting better in these environments and becoming much more positive’In the United States, the Long Beach Airport has incorporated open gardens that allow people to enjoy the outdoors. L’The Long Beach Airport in the U.S. has incorporated open gardens that allow people to enjoy their space’going to the’The atmosphere will be conducive to the outside world and give more space to the players’s atmosphere’and the more airports there are’airport of’Honolulu added a Hawaiian, Japanese and Chinese garden tour to the space (to reassure and relax travelers). In Singapore’s Terminal One, there is an aisle of duty-free shops’trees and 340 species of plants.

“It s’acts to create an environment that is not limited to waiting for the’It’s not just about the airplane,” says Mr. Bauer. Quartz, responsible for the design of the’aeronautical environment for a firm of’specialized architects, HOK.

More relaxed and consuming

This work of redesign is marked by new architectural currents and also by the new design of the gardens’The rise of the concern for the environment’consumer experience. L’travelers’ experience s’Biophilic design, a trend in architecture and urbanism that is getting better in these environments and becoming much more positive. But, of course, these are not the only causes: if airports start incorporating trees and green spaces, it will be a big success’is because’They help travelers to relax and spend more time in the garden’money.

The airports s’expect not only that consumers spend from the’The more money there is, because it’s a very controlled environment’they don’It is not only because they have nothing better to do, but also because they have a lot to offer’they are in a space that invites them to do so.

Airports have recently started to include every possible tool to relax consumers because’they know that the more relaxed they are, the more they will consume and the more they will spend. The spending trend is tied to stress levels, as the’experts have shown. The more money there is’The more information is available and the more airports there are, the better’The airport has incorporated open gardens that allow people to use items that generate peace of mind’s peace of mind (in addition to plants, it’is also the case of the’s use of wood, for example), plus the use of a variety of other materials’s state’The spirit will be conducive to the’shopping.

Your usual tours

It s’adds to the usual tricks airports use to make us spend more and to push us to consume. The fact that the duty-free stores are the first thing you walk through does not make it any less pleasant’This is not a coincidence, but a way to take advantage of the’atmosphere. After passing the security check – a negative experience – the subconscious may think that’it deserves a reward: the reward will be the shopping.

Airports also use design that encourages consumption, just like stores like Ikea. C’That’ why you have to go through the stores to get to the gate and organize things like a coil. This way you see things more clearly and consume more. C’is also a consumer decision to turn left. As the majority of the travelers are right-handed, one avoids that the things are of majority form in the side that is charged to throw by the suitcase.

C’It’s easier to pick things up off the shelves.