How to set up an e-commerce site ?
The creation of an e-commerce site is a project that should not be taken lightly. Indeed, the competition is tough in this field, and it is therefore important to find the best way to distinguish yourself from the start. To achieve this, you will have to be really meticulous and follow to the letter each of the steps essential to the realization of such a project.
So to help you, we propose you to discover here all that an entrepreneur must do to mount its e-commerce site.
Choosing the right domain name
Faced with the growing amount of traffic on the web and the countless number of transactions that take place every day, more and more entrepreneurs are realizing the need to have an online site. The ideal would be even to be able to transfer all the activities of the company on this site, so that the customers can benefit more easily from the proposed products. In these conditions, the e-commerce site becomes truly essential.
But creating such an online platform is not an easy thing to do, because there are many parameters to take into account. So, the first thing to know about this is that the domain name of your site can have a great impact on its sustainability. Indeed, this name is the first element that characterizes your site, and will be of crucial importance when setting up your marketing strategy.
That’s why an entrepreneur who wants to set up your e-commerce site must first start by choosing the best domain name. This is the word or group of words found on your website address, between the “www” and the ” .en ” or ” ” .com ” etc. At this level, a mistake that you must avoid at all costs is to simply arrange the keywords of your activity.
In other words, an e-commerce site that sells bags and shoes can not have as a domain name “bags and shoes”. Your domain name must be linked to your company name or brand.
So in order to set up your e-commerce site, it is better to choose a short domain name, easy to remember, and which indicates to the Internet users the nature of the products available on the site. Note that you also have the possibility to buy a used domain name, an option that proves to be very advantageous on several levels.
Choose a good tool to create your e-commerce site
If you intend to personally take care of the creation of your e-commerce site, then you will need a reliable and efficient tool to do so. There are several well-known and even free software programs that can help you with your project. So to choose the best tool for set up its e-commerce site, you will have to choose between :
- ePro Shopping : it is a very powerful software, which offers you all the necessary functionality to create a professional quality e-commerce site
- prestashop : this software offers you many themes to easily customize your e-commerce site
- magento : it is also a free tool that allows you to easily create your e-commerce site
- WordPress: it is an e-commerce tool that we no longer present, because it is now a real leader in this field.
Establish an adequate SEO strategy
To ensure the success and especially the visibility of an e-commerce site, it is important to link it to a blog. On the latter, you will have to publish content at a regular frequency, at least 800 words each week.
However, be careful to choose the subject of your content and the keywords to insert, in order to carry out your SEO strategy. The goal of the strategy is to attract the attention of Internet users, but also to position yourself well in the search results on Google.
Promote your e-commerce site
For build your e-commerce site, in addition to the implementation of a good SEO strategy, we must also think of other ways to promote the site. You will have to advertise the store and also the products you sell.
At this level, to make your business known, it is necessary to rely on social networks. You will be able to create an account on the networks most used by your target customers. You can also use tools like Facebook Ads, to sell your products easily and quickly.
There are several other techniques that you can use. It is about :
- Email marketing campaigns
- The relaunch of prospects
- Positioning on keywords with Google Adwords
All these techniques and tools will allow you to promote your store on the web and attract more customers to you. In this way, you can increase your sales, make a good turnover and ensure the sustainability of your e-commerce site.
Learn to to set up your e-commerce site is now within the reach of all entrepreneurs. It is not easy, but it is not an impossible mission. All you need to do is follow the steps listed above, and possibly use the services of a professional in the field.